Internet Marketing Theme for WordPress – Ultimate Online Marketing Suite
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Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! $8.11 To listen to its proponents, network (or multilevel) marketing is the greatest thing since sliced bread: top performers earn $1 million a month, reside in alluring places like Aspen and Kauai, and still find quality time to happily raise children and lovingly cement spousal relationships. Contending that those who fail to make it that far are ill prepared for the initial challenges they face,… |
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know $16.41 NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditure… |
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The New Professionals: The Rise of Network Marketing As the Next Major Profession $15.95 The New Face of Network MarketingEvery year, thousands of men and women leave established, lucrative careers to pursue new opportunities in the booming network marketing industry—an industry that is now attracting former doctors, CEOs, and others seeking independence and financial rewards. Inside, you’ll meet people—just like you—who have exceeded the income and prestige of their previous ca… |
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A Master Class in Brand Planning: The Timeless Works of Stephen King $60 ‘What is a Brand?’ by Stephen King was one of the most influential pieces of work ever and has had a lasting influence on the way in which I think about brands. A few years ago I had the extraordinary experience of re-visiting the video of it made by Stephen and Jeremy Bullmore and the stunning thing was how prescient they had been some thirty years previously. Indeed, the only thing they had not foreseen was the internet – everything else they got right. —Hamish Pringle, Director General, IPA Martin Mayer, the well-known investigative journalist, has described the present-day American advertising business more accurately than any other writer. He did this in his book Whatever Happened to Madison Avenue? Advertising in the ‘90s. I quote from page 191: “Thompson in London had become what Ogilvy was the first to call ‘a teaching hospital,’ where the researcher Stephen King developed philosophies of branding that were carried to America by John Philip Jones and Timothy Joyce.” There is very little doubt today that branding is at the top of most marketing professionals’ minds in the United States. But “top of mind” is not quite the same as “in the bloodstream.” Packaged goods advertisers in the United States are currently forced to spend three timesas much money below the line on price cutting, as above the line on brand-building media advertising. It is to be hoped that the book of Stephen’s papers will inject a powerful serum into the bloodstream of American marketers, to help them develop a strategic response to the power of the retail trade which is at the moment debilitating and even emasculating many American brands. —John Philip Jones, Professor, S.I. Newhouse School of Public Communications, Syracuse University, New York, USA King’s relentless thirst to understand, rigour of questioning and breadth of learning remain an inspiration. A |
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Direct Marketing for Nonprofits $97.95 If you want to receive large and regular donations, it is important that you have a step-by-step program to develop dynamic and successful direct marketing programs. This comprehensive book, written by one of the nation’s best known and admired direct marketers, will give you the tools you need to develop this type of program, while making direct marketing both understandable and exciting. It will offer expert advice on deciding whether direct marketing is right for you, how to create a new, dynamic image, how to develop direct mail packages that get results, and how to use telemarketing and Internet marketing to develop images that get results. With real-world examples for the top direct marketing firms, you will learn the basics for success, the pitfalls to avoid, and the techniques that work. |
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Do It Wrong Quickly, How the Web Changes the Old Marketing Rules $29.99 “What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect your behind. Great book.”–Robert Scoble Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, Naked ConversationsStart Fast, Fix Fast, and Fix Again: Marketing for Breakthrough Results For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly!In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement.You’ll master specific techniques for making the Web’s “two-way marketing conversation” work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it…achieving unprecedented efficiency, accountability, speed, and results. The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and |
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