WebProsperity Introduction
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A 21st-Century Guide To The Letterpress Business $19.95 Letterpress printing may be technologically obsolete, but to paraphrase Mark Twain, reports of its death have been greatly exaggerated. In fact,a quick survey of the stationery trade would suggest that we are living in a new golden age of letterpress jobbing and card manufacturing. Letterpress continues to grow in popularity as a hobby, and also as a specialty printing service. It remains a viable business opportunity for creative and courageous entrepreneurs, but the contemporary letterpress printer faces an entirely different marketplace and a whole new layer of practical concerns than her predecessors in the trade.Today’s printers are concerned with restoring, maintaining, and working around the limitations of aging machinery that cannot be readily replaced. They are working with digital typography, polymer plates, and fixed-based systems, in addition to traditional hand-set type and worn, antique cuts. Marketing channels have changed along with the tools of the trade, as the Internet has opened up new opportunities for reaching customers.This book offers a broad overview of the contemporary letterpress business, from the practical aspects of printing to standard business practices. The first part deals with the practical aspects of acquiring, restoring, maintaining, and operating a letterpress, while the second part is designed for those who already have some printing experience and are considering launching a letterpress business of their own. |
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A Gringo’s Guide To Online Hispanic Marketing $16.72 A Gringo’s Guide to Online Hispanic Marketing is the first book of its kind and is a “must read” for anybody that wants to learn how to do business online the right way and also capitalize on one of the most rapidly growing population groups in America that also spans the world. The Hispanic market represents a buying power of over 1 Trillion dollars in America alone and is over 12% of the American population or about 54 Million and growing at 50% per year. In this book you not only learn all of the necessary components to build or grow an online business presence, you also learn how to do it in a new,growing, and unsaturated market with real opportunity – even during a recession. This market includes those of Spanish or Hispanic origin and they are referred to as Generation Equis. It is a group very similar to that represented by the term Generation X (born between 1960 and 1980) – with a different twist. Generation Equis refers to those of Spanish or Hispanic origin born after 1960. Because of their common Spanish language background, the X is replaced with Equis, which is the Spanish pronunciation of the letter X. After reading this book you will fully understand the opportunity. This is an all in one guide on how to sell and market online and to Generation Equis – the right way – leaving your competition in the dust. Topics covered with an emphasis on targeting Generation Equis include: • Creating the ultimate Spanish or Generation Equis Friendly website. • Website analytics to monitor and achieve your online success. • Optimizing your website to achieve #1 search engine placement. • Online email and newsletter messaging strategies. • Internet marketing techniques that work. • Social networking opportunities. Don’t miss your chance to capitalize on this rapidly growing market opportunity. Will you & your business be prepared or left behind? |
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A Gringo’s Guide to Online Hispanic Marketing $8.99 A Gringo’s Guide to Online Hispanic Marketing is the first book of its kind and is a “must read” for anybody that wants to learn how to do business online the right way and also capitalize on one of the most rapidly growing population groups in America that also spans the world. The Hispanic market represents a buying power of over 1 Trillion dollars in America alone and is over 12% of the American population or about 54 Million and growing at 50% per year. In this book you not only learn all of the necessary components to build or grow an online business presence, you also learn how to do it in a new,growing, and unsaturated market with real opportunity – even during a recession. This market includes those of Spanish or Hispanic origin and they are referred to as Generation Equis. It is a group very similar to that represented by the term Generation X (born between 1960 and 1980) – with a different twist. Generation Equis refers to those of Spanish or Hispanic origin born after 1960. Because of their common Spanish language background, the X is replaced with Equis, which is the Spanish pronunciation of the letter X. After reading this book you will fully understand the opportunity. This is an all in one guide on how to sell and market online and to Generation Equis – the right way – leaving your competition in the dust. Topics covered with an emphasis on targeting Generation Equis include: • Creating the ultimate Spanish or Generation Equis Friendly website. • Website analytics to monitor and achieve your online success. • Optimizing your website to achieve #1 search engine placement. • Online email and newsletter messaging strategies. • Internet marketing techniques that work. • Social networking opportunities. Don’t miss your chance to capitalize on this rapidly growing market opportunity. Will you & your business be prepared or left behind? |
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